Make your existing tools talk to each other
Sometimes the answer is not custom software. It is connecting what you already have.
Many businesses that approach us thinking they need a ground-up build actually need something simpler: their existing tools need to stop being islands. The CRM knows about the customer. The accounting system knows about the invoice. The project tool knows about the work. But none of them know about each other, so someone on your team spends their week copying information between screens.
That is not a software problem. It is a plumbing problem. And plumbing is something we are very good at.
The real cost of disconnected systems
It is worth naming the specific ways disconnected systems drain a business, because most people underestimate the cumulative cost.
The hours spent on this work are not dramatic. They are quiet. A few minutes here, twenty minutes there. But add them up across a team over a year and you will find a significant chunk of someone's salary being spent on work that a properly connected system would handle in milliseconds.
What we actually do
We build reliable, engineered connections between your existing SaaS tools. The goal is simple: data enters your business once and flows to every system that needs it, automatically and accurately.
In practical terms, this means:
API integrations
Direct system-to-system connections using each tool's API. When a record changes in one system, the corresponding record updates in the other. No delay, no manual step, no spreadsheet in between.
Webhook handlers
Event-driven connections that respond instantly when something happens. A payment arrives, a form is submitted, a status changes. Your systems react in real time rather than waiting for someone to notice.
Data synchronisation
Keeping records consistent across systems that were never designed to talk to each other. Bi-directional sync, conflict resolution, and audit trails so you always know which system updated what, and when.
Middleware and orchestration
For more complex workflows where data needs to flow through several systems in sequence, or where business logic determines where data goes. A custom layer that sits between your tools and makes them behave like one system.
We cover this work in detail on our API integrations and integration patterns pages, if you want the technical depth.
Common integration work
Every business has its own combination of tools, but certain patterns come up repeatedly. These are the integrations we build most often.
CRM to accounting
HubSpot to Xero. Salesforce to QuickBooks. Pipedrive to FreeAgent. When a deal closes in your CRM, the invoice should appear in your accounting system without anyone lifting a finger. Contact details, line items, payment terms: all carried across automatically.
Form submissions to CRM
Website enquiries, quote requests, and contact forms that feed directly into your CRM with the right tags, pipeline stage, and assignment. No more copying from email into your sales tool. No more leads falling through the cracks.
Project tools to invoicing
Time tracked in your project management tool flows into invoice line items. Completed milestones trigger billing. Your project status and your financial position stay in sync without reconciliation meetings.
Payment notifications to order management
Stripe, GoCardless, or your payment provider confirms a payment. Your order management system updates the status, notifies the fulfilment team, and sends the customer a confirmation. All within seconds.
These are starting points, not limits. Most modern SaaS tools expose APIs that make connection possible, though the quality and completeness of those APIs varies widely. The question is always whether the connection will be worth the investment, and we will tell you honestly if it is not.
How this differs from Zapier
You have probably heard of Zapier, Make, or similar automation platforms. They are good tools, and for simple connections between well-supported apps, they work fine. We recommend them when they are the right fit.
But there is a ceiling, and most growing businesses hit it faster than they expect.
| Concern | Connector platforms | Engineered integration |
|---|---|---|
| Error handling | Retry a few times, then send an email notification you might miss | Custom retry logic, dead-letter queues, automatic escalation, reconciliation checks |
| Data validation | Passes through whatever data the source system provides | Validates, cleans, and maps data before it reaches the destination |
| Complex logic | Limited to simple if/then rules and linear sequences | Full business logic: conditional routing, calculations, multi-step orchestration |
| Monitoring | Basic logs, often hard to search or alert on | Real-time dashboards, alerts on failures, audit trails for compliance |
| When it breaks | You find out when someone notices the data is wrong | Automated detection, immediate notification, and often self-healing recovery |
The difference matters most when integrations are business-critical. If a sync failure means a customer does not get invoiced, or an order falls through the cracks, you need engineering, not configuration. Zapier is a perfectly fine screwdriver. Sometimes you need a mechanic.
What the process looks like
Integration work follows a predictable pattern. Here is what to expect.
Mapping
We document every system involved, the data that needs to flow between them, and the business rules that govern that flow. This is where we find the edge cases that would otherwise surface as bugs in production.
API assessment
Not all APIs are created equal. Some are well-documented and reliable. Others are poorly maintained, rate-limited, or missing features you need. We assess what is possible before committing to an approach.
Build and test
We build the integrations, test them with real data (in a safe environment), and verify that every edge case we identified in mapping is handled correctly.
Deploy and monitor
We deploy the integrations, run them alongside your existing processes for a transition period, and set up monitoring so failures are caught and resolved before anyone notices.
Typically 2 to 6 weeks from start to finish, depending on the number of systems involved and the quality of their APIs. Simple two-system connections can be done in days. Complex multi-system orchestrations take longer.
Who this is for
Integration work is the right move when your tools work individually but fail as a team. Specifically:
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You are spending hours on data entry between systems The same information gets typed into multiple tools every week. It is tedious, error-prone, and an expensive use of someone's time.
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Your tools work, but they do not connect Each system does its job well enough. The problem is that none of them know about each other. You are the integration layer, and you should not have to be.
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You are not ready to replace everything with custom software You like your existing tools. You just need the gaps between them closed. Integration lets you get more value from the systems you have already invested in.
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You have outgrown Zapier or Make The connector platform worked when things were simple. Now you need error handling, complex logic, and the confidence that business-critical data flows will not quietly break.
If you are not sure whether integration or a full custom build is the better path, that is a perfectly normal starting point. We will help you figure it out during discovery.
Let's connect your systems
Tell us which tools you are using and where the gaps are. We will give you an honest assessment of what it would take to close them.
Talk to us about your systems →