We build business software. Custom applications, operational systems, dashboards that help people make decisions. The kind of software that runs a business day-to-day.
What makes us different: we use everything we build ourselves first. Our own operations run on our own systems. When we recommend an approach, it's because we've lived with it.
What We Believe
Own your systems, don't rent them
SaaS subscriptions are convenient until they're not. Prices increase, features disappear, vendors get acquired. For commodity tools, renting makes sense. For the systems that define how your business operates? You should own them.
Build for the decade, not the demo
Most software is built to impress in a sales meeting. We build for the person who uses it every day, a year from now, when the original developers have moved on. That means boring technology, clear documentation, and code that future developers can understand.
Complexity is expensive
Every feature, every integration, every clever abstraction adds ongoing cost. We start simple and add complexity only when there's a proven need. Monolith-first. Standard patterns. The minimum that actually solves the problem.
Design for the worst day
Systems get tested when things go wrong: late shipments, dropped revenue, staff shortages. We design interfaces and processes for those moments, not just the happy path.
Since 2005
We've been building business software for nearly two decades. Long enough to see trends come and go, and to know which fundamentals actually matter.
The landscape has changed enormously since we started: from static websites to cloud infrastructure, from installed software to SaaS, from manual processes to automation. What hasn't changed: businesses need systems that work reliably, that people actually use, and that last longer than the next replatforming project.
Our longest client relationships span over a decade. We're still maintaining and extending systems we built years ago. That only works if you build things properly in the first place.
How We Work
We're a small team. That's deliberate. It means:
-
You work with the people who build No account managers relaying messages. The person you talk to is the person writing the code.
-
We're selective about projects We take on work we can do well, not everything that comes through the door.
-
Long-term relationships matter Most of our work comes from existing clients or referrals. We'd rather do great work for fewer clients than mediocre work for many.
We're based in the UK and work primarily with UK businesses, though we have clients internationally.
We build business software, design operational systems, and help you figure out what you actually need. That's it.
Get in Touch
If you're dealing with operational chaos, outgrowing your current tools, or just wondering if there's a better way, we're happy to talk through it.
Book a discovery call →